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4 Pillars of Attraction Marketing

4 Pillars of Attraction Marketing

There are many forms of marketing. The purpose of marketing is to generate leads to convert to customers. There are really only 2 primary outcomes of marketing. You either “attract” or “repel” potential customers.

I see a lot of marketing tactics that “repel”. To include but not limited to imposing on social media pages and promoting in private messages and personal email. This type of marketing is not winning you a potential customer. It is doing the opposite of the intent. It is pushing your prospect away. It’s equivalent to barging into someone’s home and pushing your agenda on them. 

The more effective marketing is “attraction marketing”. Attraction marketing has 4 pillars that draw your potential client to the solution you are offering for their problem. Those 4 pillars must:

Know your ideal client’s psychographics and demographics and speak directly to them in your copywriting

Express to your ideal client how your solution benefits them

Solve the client’s problem

Be Innovative and stand out from the crowd of other marketing noise

Once these are established, you must be consistent in your marketing and have various types of “different” touches to your potential customer to win the trust, nurture the relationship and solidify the deal.

WANT TO USE THIS ARTICLE FOR YOUR EZINE, BLOG OR NEWSLETTER? FEEL FREE, BUT YOU MUST KEEP THE ARTICLE INTACT INCLUDING THIS STATEMENT AND CREDIT.  NISHA JACKSON, IS THE “REVENUE MAXIMIZATION EXPERT” A SOUGHT AFTER BUSINESS CONSULTANT,  SPEAKER & AUTHOR HELPING COACHES, CONSULTANTS & SERVICE PROVIDERS MAXIMIZING BUSINESS REVENUE. EARNING MORE AND WORKING LESS SO THEY CAN LIVE THE FREEDOM-BASED LIFESTYLE THEY DESERVE. SIGN UP FOR MORE INFORMATION & THE BUSINESS UNLIMITED (TM) NEWSLETTER @ WWW.NISHAJACKSON.CO OR EMAIL SUPPORT@NISHAJACKSON.CO FOR MORE INFORMATION.

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