There are many forms of marketing. The purpose of marketing is to generate leads to convert to customers. There are really only 2 primary outcomes of marketing. You either “attract” or “repel” potential customers.
I see a lot of marketing tactics that “repel”. To include but not limited to imposing on social media pages and promoting in private messages and personal email. This type of marketing is not winning you a potential customer. It is doing the opposite of the intent. It is pushing your prospect away. It’s equivalent to barging into someone’s home and pushing your agenda on them.
The more effective marketing is “attraction marketing”. Attraction marketing has 4 pillars that draw your potential client to the solution you are offering for their problem. Those 4 pillars must:
Know your ideal client’s psychographics and demographics and speak directly to them in your copywriting
Express to your ideal client how your solution benefits them
Solve the client’s problem
Be Innovative and stand out from the crowd of other marketing noise
Once these are established, you must be consistent in your marketing and have various types of “different” touches to your potential customer to win the trust, nurture the relationship and solidify the deal.
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